Before the Fall
The article below dates from about 1981, though I no longer have a record of what Canadian publication it appeared in. Though no one knew it at the time, it was published at the peak of Nelvana's promise. The studio's trajectory had been on a steady climb with its TV specials and it was working on its first feature, known originally as Drats and later renamed Rock and Rule . By the time the feature was finished, it almost finished the studio. Nelvana had been forced to sell of its share of the film in order to raise the money to complete the film, which had gone over budget. Had the film turned into a hit, Nelvana would not have benefited except in the area of reputation. The distributor, United Artists, lost all interest in the film after a disastrous test screening in Boston, so even that potential benefit failed to appear. After the film's completion, the company was essentially bankrupt, but Michael Hirsh managed to bring in enough service work to keep the doors o...