keyleedaud (REAL ESTATE)

Kristen Thompson posts the first part of an examination of how 3D is faring financially in both the movie and TV arenas. It includes this very interesting quote from Daniel Engber : Then we come to the weekend of June 18, 2010, when Toy Story 3 opened in more than 4,000 theaters around the country. It was a huge weekend for the Pixar film—one of the biggest of all time, in fact, with more than $110 million in total revenue, and $66 million from 3-D. Yet a close look at the numbers shows something else: On average, Toy Story 3 pulled in $27,000 for every theater showing the movie in 3-D, and $28,000 for every one that showed it flat. In other words, the net effect of showing Woody, Buzz, and friends in full stereo depth was negative 5 percent. The format was losing money. And because ticket prices for the 3D version were higher, it means that the opening weekend saw more people viewing Toy Story 3 in the flat version than in the 3D version.

Jeffrey Katzenberg was in Toronto last Monday, talking about DreamWorks' commitment to stereoscopic 3D and showing clips from the forthcoming film Monsters vs. Aliens . Katzenberg believes that in 5-8 years, all movies will be projected in 3D. He stated that there were 10 or 11 films (both live and animated) slated for release in 2009 and two dozen for 2010. All future DreamWorks releases are slated to be 3D, starting with Monsters vs. Aliens . Dreamworks' features currently cost $150 million, and 3D will add an additional $15 million to their price tag. Bloomberg news reports specifics about what 3D films are coming: Next year's 3-D releases include a version of the original "Toy Story" from Disney and James Cameron's "Avatar" from News Corp., the director's first feature film since "Titanic" in 1997. Disney plans five 3-D films, the most of any studio. In February, NBC Universal will release "Coraline," based on the book...