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Over at popmatters.com , there's a review of Madagascar 2 which includes this interesting take on modern family films: Many know it as the Fox/Dreamworks design, and it goes a little something like this: hire yourself a group of recognizable voice actors, preferably from mediums (TV, music) that provide some conceptual crossover appeal; take your spec screenplay and strip it of anything remotely resembling complicated characterization or narrative; insert multiple examples of lame pop culture quipping, everything from tempered Top 40 hits to fame whore in-joking; offer up a few mindless musical montages; and don’t forget the borderline offensive toilet humor and bodily fluid/noises jokes. Wrap it all up in a ribbon of riot act ridiculousness, a level of ADD inspired attention spanning that will leave the underaged spent and the adult feeling they got their Cineplex-inflated money’s worth, and you’ve got a F/D derivative. And a big fat hit, probably. At Cinematech , Scott Kirsner ...