You may have read articles crowing about the box office record set this year. For the first time, movies have grossed more than $10 billion at the North American box office (which includes the U.S. and Canada). However, a closer look at the numbers shows that while the box office gross set a record this year, attendance is not the reason. It has to do with the increase in ticket prices. (Click to enlarge.) A quick look at the chart above (lifted from Deadline Hollywood Daily ), shows that ticket sales, while up for this year, fall in the average range. For the 11 years on the chart, 6 of them have higher ticket sales than 2009. Furthermore, except for the years 2002-2004, movie attendance has basically remained stable at fewer than 1.5 billion admissions a year during a decade when the population of the U.S. and Canada grew by approximately 33 million (See here and here ). Note that ticket prices have gone up 47% since 1999 while paid admissions have actually fallen from that yea...