Joss Whedon (creator of Buffy the Vampire Slayer and Firefly) is interviewed on monetizing internet content. The interview concludes with this advice.
"A lot of people sit around and go, "How can I get this made?" The only answer is: By making it. By borrowing someone's camera. By buying a camera. They come cheap and they work well. And if you know where to point them -- and the person that you point them at is saying something interesting -- that's it! That's how it works.
I can't stress enough that I believe the best thing in the world is for everybody who feels like they have a story to tell, to tell it.
If they want to sell it, if they want to make a lot of money, they can do that -- and they can kiss their story goodbye. Because, in general, that's the last they're ever going to see of it, because somebody else will own it and they will either not make it, or make it very differently than that person hoped."
(Link via Cinematech)