Friday, July 18, 2008

One Percent Redux


I want to call everyone's attention to a comment made by Andrew Osmond on the entry One Percent. He provides more details about the state of children's animation in the U.K. and it was Andrew who pointed to the above video, showcasing the culture issues that result from the lack of local production. If you're curious to see what the Wombles are actually like, go here (once again courtesy of Andrew.)

Canada has many co-production treaties, which allow companies from different countries to collaborate with a Canadian company on a show and still have it count as Canadian content. It works economically as it makes it easier to get a show financed and provide local employment. Culturally, however, the show has to satisfy multiple masters and the result is almost always a watered down compromise. The show can't be too specific to one partner's culture or it ends up being incomprehensible to the other partner's.

The result of all this is either imported children's TV (cheaper to buy than to produce original content) or co-productions (half a loaf being better than none). In neither case are children seeing the world they know reflected back to them.

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