One Percent

TV channels are suffering from declining audiences. That puts financial pressure on them to increase their viewership, which means that niche programs are often abandoned in favour of others promising larger audiences.

Like it or not, the children's audience is considered a niche that broadcasters have been abandoning for years. Some, like NBC, have abandoned it completely while others (Fox, CBS) have just leased out their children's timeslots rather than bother to originate programming themselves.

I recently spoke to a Canadian studio owner who said to me that while there are quotas for how much Canadian content a channel must broadcast, there's no requirement that the Canadian content be new. As overall audiences shrink (and the world heads into a recession), there's lots of incentive to avoid commissioning new children's programming. Here's an article from the Telegraph in the U.K. about the British situation.
There are 26 channels available to satellite and cable viewers that specifically cater for children. They include Cartoon Network, which shows the popular US-made cartoon Ben 10. However, the number of original and native programmes has plummeted. One per cent of the 113,000 hours of children's programmes broadcast last year were new commissions made in Britain.
The situation in Britain is complicated by a ban on junk food advertising during children's programming. That's undoubtedly good for children's health, but not so good for animation artists' bank accounts.

These pressures have also affected budgets. I heard from the same studio owner that producers are attempting to get half hour shows produced in China for $25,000. That price is only for the visuals, not scripts, boards, audio tracks and post-production, but I commented that in the 1970's in New York, Zander's Animation Parlour would get $30,000 for the visuals of a 30 second commercial. Commercials always had higher budgets per minute than the shows they interrupted, but it's hard to imagine how any studio could produce 22 minutes for $25,000.

Disney's recent live action successes have also reduced the amount of new TV animation being produced. The big question is whether this situation is temporary and will improve or if we're seeing the a permanent change in children's TV.

This might be a good time to be pitching puppet shows.

Comments

Post a Comment

Popular posts from this blog

Dumbo Part 11

Image
How many elephants in a pyramid? In shot 1, there are eight elephants standing around the ringmaster. In shot 4, there are seven around the ringmaster. In shot 23, the pyramid consists of six elephants. In shot 40.1, there are eight elephants in the pyramid. In shot 41.1, there are seven, as there are in shot 51.1. All of this takes place before they trip over Dumbo and scatter, so the number should be consistent. Hugh Fraser does excellent work in this sequence. He manages to capture the drawing and the personalities of the elephants in a manner consistent with Bill Tytla's work. He does that while dealing with multiple characters whose weight must be animated believably or the sequence loses its effectiveness. Shot 10.2. gets even more complicated with one of the elephants being swung towards and away from the camera, adding a size change to the rest of the difficulties. While Fraser has Tytla's work as a template, the animation challenges here are possibly great...
Read more

What Does A HOME, Mean To You?

By  Richard Brody   Most of us, have heard, the expression, A house, is not, a home, but, we often, pay far too little attention, to that, before we commit to purchasing a particular house. Wouldn't it make sense, if, we spent, a little more time, and effort, considering, what would make us, consider it, to be, a HOME, and what emotional, family, and personal considerations, and necessities, might differentiate between, simply living in some house, and truly, making it, a home, of our own? With that in mind, this article will attempt to briefly, review, consider, and discuss, using the mnemonic approach, some of the key components, involved, etc. 1. Human; humane; heart; heals; houses: A key difference, to consider, in advance, is beginning the process, by delving deeply, into our personal needs, etc, realistically, and based on our real, human priorities, including, whether, it will fulfill some of our humane - needs, such as how it might, address, family needs and consid...
Read more

Dumbo Part 7

Image
Once again, the principle of contrast is front and center here. The first half of the sequence is relaxed and heartwarming while the later half is tense and frightening. The bath section is really a musical sequence, though there are no lyrics. The animation has been tied tightly to the beat and melody of the music. Certainly that was a specialty of sequence director Wilfred Jackson. Animator Bill Tytla, himself the parent of a young son at the time, perfectly captures how a parent and child tease each other and play games, both secure in their loving relationship. One thing that makes their relationship obvious to the audience is the use of touch. Touch is a powerful way of communicating in life and on film. A caress, a pat on the back or a punch in the nose all communicate clearly. Mrs. Jumbo's trunk is there to wash her child, lift her child or caress it. Dumbo pulls on his mother's tail. The willing physical connection between the two makes their feelings for each ...
Read more